INTRODUCTION.
CRÜST is a modern Pizzeria focused at bold & minimal visuals to differantiate itself from the competion.
TECHNIQUE.
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
PROJECT.
Branding, Logodesign, Plakatkampage, Packaging-Design, Corporate Design
CLIENT.
Self-Initiated Project
Chapter 01
Overview
The task was to create a complete brand identity for a pizzeria called CRÜST, including the logo, posters, color palette, merchandise, packaging, and other brand assets.
As a self-initiated project, the creative direction was developed independently. The goal was to create a pizzeria brand that breaks away from traditional Italian restaurant aesthetics, instead embracing a minimal and abstract visual language that helps it stand out from the many conventional pizzerias on the market.
Chapter 02
Name Idea.
I stumbled upon the name CRÜST because it bears a strong resemblance to the word crust.
The brand was immediately recognizable, and people could instantly understand what it was about thanks to the strong wordplay. The name creates a clear association with pizza while maintaining a distinctive and memorable identity.
In the picture you can see diffrent versions of logos that i had during my process of choosing the name and style, as you can see the second choice for the name was BELLA CROSTA but it didnt quite fit what i was going for so i ended up scraping it.
Chapter 03
Execution.
Building on the logo and brand color palette, I created a cohesive corporate identity across a range of brand touchpoints, including:
Campaign posters
Packaging design
Business cards
Menu design
A4 stationery
- Social Media design
